How a project runs

Short, predictable stages with working software at every step. You react to real builds, not slide decks, and you always know what happens next.

Week 1

Discover

Workshops, audits and a clear scope with fixed milestones.

Weeks 2–3

Design

Clickable prototypes, tested with real users before production code.

Weeks 4–10

Build

Two-week sprints, a demo every Friday and a staging link you can share.

After launch

Grow

Analytics, iteration and a team that stays on for support.

Week 1

Discover

Workshops, audits and a clear scope with fixed milestones.

We start with your goals, your users and the constraints nobody wrote down. Workshops with your team, a look at what exists today, and enough technical digging to know where the risk is.

What you get

  • A written scope with fixed milestones
  • Technical audit and architecture outline
  • Success metrics we agree on together
  • A timeline and budget you can plan around
Who's involved
A product lead, a designer and a senior engineer, with your decision makers.
Typical length
One week, sometimes two for larger platforms.
Weeks 2–3

Design

Clickable prototypes, tested with real users before production code.

We turn the scope into flows and screens, then into a clickable prototype. Real users try it before anyone writes production code, so the expensive mistakes get made on paper.

What you get

  • User flows and wireframes
  • A clickable prototype
  • Usability sessions with real users
  • A design system ready for build
Who's involved
Product and interface designers, with engineering reviewing feasibility every step.
Typical length
Two to three weeks.
Weeks 4–10

Build

Two-week sprints, a demo every Friday and a staging link you can share.

Two-week sprints with a demo every Friday. You get a staging link from the first sprint and can share it with anyone. Priorities are yours to change between sprints.

What you get

  • Working software every sprint
  • A shareable staging environment
  • Automated tests and code review on every change
  • Launch plan, monitoring and handover docs
Who's involved
Engineers across web, mobile, backend and AI, with design and QA in the same team.
Typical length
Usually four to ten weeks, depending on scope.
After launch

Grow

Analytics, iteration and a team that stays on for support.

Launch is the start of the useful data. We watch the numbers we agreed on, fix what real use turns up and plan the next round of improvements with you.

What you get

  • Analytics and performance reporting
  • Ongoing fixes and improvements
  • Roadmap sessions each quarter
  • Support with agreed response times
Who's involved
A smaller core of the build team, so nobody has to relearn your product.
Typical length
Monthly, for as long as it is useful.

A normal week

The rhythm during build. It is deliberately boring, so the work can be the interesting part.

  1. Monday

    Plan

    Agree on the week’s priorities in a short call.

  2. Tuesday

    Build

    Heads down. Questions go to a shared channel, answered same day.

  3. Wednesday

    Review

    Design and code reviews. Midweek check-in if anything has moved.

  4. Thursday

    Test

    QA on staging, accessibility and performance checks.

  5. Friday

    Demo

    We show what shipped this week on the real build, then you decide what is next.

What you can count on

A few things that hold for every project, whatever its size.

Fixed milestones, flexible detail

Dates and budget are agreed up front. What fills each sprint can change as you learn.

Your code, from day one

Everything lives in your repositories and accounts. No lock-in, no hostage situations.

One channel, real people

You talk directly to the people doing the work, not a layer of account management.

No surprises on cost

If scope changes, you see the trade-off before anything is billed.

Quality is built in

Tests, reviews, accessibility and performance checks are part of every sprint, not a phase at the end.

Leave it better documented

Whoever looks after it next, us or your team, can pick it up in a day.

Questions we get asked

Something else on your mind? Ask us directly and a product lead will answer.

Usually within two to four weeks of signing. Discovery workshops can often start sooner if dates are tight.

For well-defined projects, yes. For open-ended product work we agree a fixed price per phase, so you always know the cost of the next step.

Often the best setup. We pair with your engineers and designers, use your tools and leave the knowledge behind when we step back.

Priorities can change between sprints. If a change affects scope or timeline we show the trade-off first, then you decide.

You do, outright, from the first commit. Everything is in your accounts.

Most clients keep a smaller team on for support and improvements. Others take it in-house, and we make the handover easy.